Anonymized example · Professional Services · Avvo
Law firm: Avvo client-review layer next to a credential rating
The Avvo Rating is a credential algorithm. Clients still read the review tab. A 25-review client-review package filled that tab without pretending to move the rating algorithm.
Started
Strong Avvo Rating / thin client reviews
Ended
Same credential rating / 4.8 client layer
Timeframe
12 weeks
Region
US state bar market
The situation
Prospects compared attorneys on Avvo. The Rating looked fine; the review tab looked empty. Those are different products.
What the campaign did
- Client-review copy only — communication, clarity, outcome in general terms. Never legal advice.
- 25-review package, dripped. Rating algorithm left out of scope.
What moved
The client-review layer read like a practiced firm. Consult form volume from Avvo increased. The Avvo Rating number did not move, which is what we told them up front.
Volume went from 6 client reviews to 32 client reviews. Names are withheld — this is an industry-shaped example, not a named client testimonial.
FAQ
No. The Rating is a credential algorithm. This package is the client-review layer clients actually read.