Anonymized example · Automotive · DealerRater
Auto dealer: DealerRater sales vs service scores on one rooftop
Service reviews were dragging a rooftop that sold well. A DealerRater package tagged “service” rebuilt that department without mixing oil-change copy into new-car deliveries.
Started
3.4 overall
Ended
4.5 overall
Timeframe
10 weeks
Region
US multi-rooftop group (one store in this example)
The situation
Shoppers read DealerRater next to the inventory. A 2.8 service score next to a 4.1 sales score still killed service-lane appointments.
What the campaign did
- Service-only notes in the wizard. 50-review package dripped across ten weeks.
- Sales kept organic CSI; we did not blend departments.
What moved
Service score moved to 4.2; overall listing 4.5. Appointment no-shows that mentioned “I read the service reviews” dropped.
Volume went from Sales 4.1 / service 2.8 to Service score 4.2. Names are withheld — this is an industry-shaped example, not a named client testimonial.
FAQ
Yes. Note “service” in the wizard. Packages still start at $110.