Yelp vs Google reviews — local packages are not interchangeable
Local search is not one score. Google is a simple average on the Business Profile. Yelp decides which reviews are Recommended. A campaign that ignores the filter wastes volume. Prices are identical; the playbook is not.
Buy Yelp first when
- Yelp is a default tab in your city or category (restaurants, home services in many US metros)
- Recommended reviews are thin or dated
- You need copy that can survive Yelp’s filter, not just a star dump
Yelp’s public star rating is based on Recommended reviews. Filtered reviews do not help the number you see.
Buy Yelp reviewsBuy Google first when
- Maps and the Google Business Profile drive calls
- You want calculator-friendly simple-average math
- Customers say “I Googled you,” not “I Yelped you”
Google averages published stars. Policy removals drop out of the average; the rest count equally.
Buy Google reviewsBoth use the same published ladder from $110 for five reviews. Do not copy one campaign onto the other listing.
No. Each campaign is written to that listing. Cross-posting identical text is how profiles get flagged.
Neither. $110 for 5 on both. Choose the tab, not a discount.