Trustpilot vs Google reviews — which package to buy first
Both packages use the same ladder from $110. The difference is the score you are trying to move. Trustpilot weights new reviews more; Google averages every published star and can take days to show, then up to two weeks to hit the visible rating.
Buy Trustpilot first when
- Checkout or a product page already shows a Trustpilot widget
- The TrustScore looks abandoned because old 1-stars still sit on page one
- You need recency, not just more stars in an archive
TrustScore uses Bayesian averaging and recency. New reviews move it faster than an equal number of old ones.
Buy Trustpilot reviewsBuy Google first when
- Maps and local pack are how customers find you
- The Business Profile is the tab they open before they call
- You want the simple-average math a rating calculator can estimate
Google publishes a simple average. New reviews can take a few days to appear and up to two weeks to change the visible score.
Buy Google reviewsBoth use the same published ladder from $110 for five reviews. Do not copy one campaign onto the other listing.
Buy the profile a shopper opens before they pay. Ecommerce and SaaS often start with Trustpilot. Local services start with Google.
No. Five reviews are $110 on both. Only the campaign playbook changes.